The rebranding of a Fintech
Guided the rebrand of Tiimely’s two brands; the platform technology company and the retail home loan business. Initiated with agency partner Thinkerbell, the subsequent roll out and project scope included brand identity development, launch strategy and collateral with the subsequent oversight of all brand and content development across Tiimely and Tiimely Home.
Launch video production partner Motion By Design
Tiimely Home, the retail home loans business, required a completely different brand world. A digital native destination that allows customers to find, apply and finalise their home loan wherever and whenever they want. As a challenger brand, it required a completely different style to that of traditional banks.
