The face of MYER
Jennifer Hawkins was featured each season in the department store’s designer range.
These campaigns established the direction that would trickle down through each business department and set the style and context for each piece of content; magazine, print, OOH and in store signage.
Designer SS18
The premium designer brand component of the spring/summer season launch required a direction that supported the positioning of ‘Australia lives here’.
Quintessentially Australian landscapes - the outback and the ocean - were used to further embedded MYER in the Australian consumer psyche.
Ideation, concept development, film direction, on location art direction.
Designer AW17
When MYER launched T’he Department of Stories’ positioning, the seasonal designer campaign needed to align with the concept of creating stories through product. A set that utilised stage props featured outfits as the catalyst to building your own story.
Concept development, campaign creative direction, on set art direction.
