RETAIL
Department stores operate on a calendar aligned with key events and celebrations - using them as a platform to spotlight product.
In complement, the awareness of what role the brand plays in the lives of its customers is communicated and amplified through seasonal campaigns - connecting with consumer behaviour and interests that are triggered with the changes in season.
Client: David Jones, MYER
The mens edit.
Key menswear campaigns centre around suiting.
Layering lifestyle and infusing the style with attitude resonates with the male shopper and
appeals to the predominately female customer who buys for her partner.
Client: MYER Menswear
Creative ideation and on location/set art direction.
Elevating the ordinary.
Challenging the stigma of mail order fashion, art direction becomes key.
Creating a mood or attitude can make all the difference in how a fashion brand is perceived.
Client: EZIBUY
Location selection, hair and make up direction, art direction.
